Qatar unveiled its new Business Class ‘QSuite’
Qatar Airways unveiled its new Business Class experience at a packed world exclusive ceremony at ITB Berlin that drew more than 200 international media, travel industry representatives and VIP guests. With an attendance of more than 7,000 visitors ITB Berlin provided the perfect platform for the introduction of the new patented seat design, luxury amenity kits, designer sleepwear, refined china and cutlery service and re-envisaged menu.
The airline’s patented new Business Class QSuite, which features the industry’s first-ever double bed, was revealed before members of the international media, spectators and dignitaries, including the Mayor of Berlin, Mr. Michael Müller and the Qatari Ambassador to Germany, His Excellency Sheikh Saoud Bin Abdulrahman Al-Thani. Continuing the pioneering theme, the reveal moment was live-streamed to thousands online via Facebook, ensuring that no one missed out on this historic occasion for the airline.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: “This new product offering – an unrivalled enhancement of our already award-winning Business Class cabin – will absolutely challenge industry norms and expectations. This is truly the future of Premium travel, and I am delighted at the reaction from our travellers, media and industry experts. In this, our 20th year, I am proud to still be leading the industry in terms of innovation and ambition to ensure we continue to offer our passengers the absolute best in both product and service.”
In addition to the industry’s first-ever double bed available in Business Class, the new seat design features privacy panels that stow away, allowing passengers in adjoining seats to create their own private room. Adjustable panels and movable TV monitors on the centre four seats allow colleagues, friends or families travelling together to transform their space into a private suite, giving them the opportunity to work, dine and socialise together. These new features provide the ultimate customisable travel experience that enables passengers to create an environment that suits their own unique needs.