First TUI Blue Hotel opens in Portugal

TUI Group has opened its first TUI Blue hotel in Portugal on 14th February 2018. The opening of TUI Blue Falesia marks the launch of this year’s growth phase for TUI Group’s new lifestyle hotel brand. By Summer 2018, three more hotels will follow in Tunisia, Spain and Turkey, expanding the portfolio to a total of ten hotels.

The romantic flair at the new hotel was brought to life through its opening on Valentine’s Day, and the hotel will continue to focus on adults and couples in future. The TUI Blue Falesia (4.5-star) hotel is perched on a clifftop above Praia da Falesia Beach and offers breathtaking views of the Atlantic. The hotel features 349 rooms and can be enjoyed by guests aged over 16. TUI Blue targets an international audience with an affinity for lifestyle, seeking authentic holiday experiences. The hotel is located on the Algarve between Faro and Lagos and offers numerous opportunities of getting to know the surroundings, the country and the people. TUI Blue Falesia’s highlights for its guests include Mediterranean/Portuguese cuisine, cutting-edge technology and the innovative Bluefit concept for fitness, wellness and nutrition.

“Since the launch of the TUI Blue brand in 2016, we have recorded above-average customer satisfaction scores. With the TUI Blue Falesia, we are planning to continue this success story in Portugal,” said Artur Gerber, Managing Director TUI Blue. “This year’s four new openings are positioned as adults-only hotels in order to expand TUI Blue’s portfolio for this continually growing target audience.”

The dates for the forthcoming new openings have already been fixed: March will see the launch of the TUI Blue Palm Beach Palace hotel in Djerba, followed by the TUI Blue Marmaris in Turkey and the TUI Blue Rocador in Mallorca in May. Just as the TUI Blue Falesia, these hotels will be existing hotels from TUI’s Hotels & Resorts portfolio, repositioned as hotels of the lifestyle experience brand.